VIDEOHOLICA 2014

videoholica 2014 / 7th
7
1 - 7 august / varna / bg

7 appears to be a hyper functional number featuring multiple typical symbolic and meaningful encumbrances. According to many, 7 is a sacred or primal number, a symbol of beginning and creation. Others define 7 as the golden mean between the first number 1 and the odd 13. According to some, 7 symbolizes the end or death, because it closes a series of various human phenomena in a cycle of 7, after which nothing happens. There are concepts, according to which 7 symbolizes harmony, connectivity and integrity bringing together 3 as a symbol of the intangible and ideological and 4 - as that of intangible. If in this irrational syncretism the disposition of 7 is also a base (beginning), medium, end, and all taken together, then the math is definitely funny and a hypothetical artistic study - very curious.

In its 7th year, VIDEOHOLICA recognizes 7 as its own existential performativity, but not to highlight its existing complex symbolism but to provoke new multidirectional thinking, associations and interpretations beyond the real potentiality of 7. What does 7 count for/ depict? What is more and what is less than 7? Is 7 enough? Where is the place of 7 in today's multitudinous/ multifunctional world? With these and other questions we are searching for poetic, abstract, ironic, conditional, metaphoric and literal comments on the moving image, committed to decompose the audio-visual and conceptual matrix of the figure 7.